Katherine has always been a little bit thrifty. While living in Brooklyn, she became obsessed with the thrift stores in the area operating on a buy-sell-trade basis. After moving to London in 2020, she missed the joy of store credit and the added incentive to do a closet clear-out.

Thus The Rabbithole was born, Brooklyn Bred.

The Rabbithole provides an alternative, socially conscious, and environmentally friendly way of shopping. By offering a curated selection of reasonably priced clothing sourced from the customer we give you the chance to update your wardrobe while keeping clothes out of landfill.

Did you know that 300,000 tonnes of clothes go into landfill every year? Isn’t that the worst thing you’ve ever heard? We think so too.